‘Home Staging’ : This is a typical example of what happens when common sense is suddenly made hostage by an American-sounding label and is squeezed in the following sequence :
– Easy conceptualization
– Standardization
– Brand stretching : widening of the product range : books, conferences, training, pre-formated and ready-to-use material.
From one term, rises a business empire.
And a single concept spreads to ignite the minds of lonely housekeepers and frustrated urban dwellers on a quest to find a new meaning to their existence.
But, what is the truth behind that word ?
What reality is it accounting for ?
‘Home staging’ is building a parallel illusion from the ground up.
Grossly, it reflects the mind’s mechanisms (swift, elusive, powerfully conditioned), as they shape the way we process to partition reality.
Franck Joseph
©FJ Feb 2021 – All Rights Reserved
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Notes & Silence 